On Wednesday, December 16, 2009, I presented at a Maxiom Group breakfast workshop held at the Le Meridien Hotel in Cambridge. The workshop addressed the issue of managing quality and operations related risk in life sciences companies. Attendance at the workshop was outstanding and I think this can be attributed to the urgency with which companies are attempting to come to terms with the topic. (more…)
Archive for December, 2009
Working with Life Sciences customers in both a software development as well as consulting capacity, I’ve consistently seen how challenging it can be to properly capture, define and document business requirements. There are two very common obstacles that are important to recognize in order to achieve success.
I recently read the article “Marketers as Supply Chain Managers? You Bet!” (Sean Murphy, Supply Chain Management Review) regarding the “supply chain” that exists for marketing, and it got me thinking about the application of supply chain thinking to marketing in the life sciences industry. Here is a link to the article:
Product marketing is a huge component of pharmaceutical company spend, and the magnitude of that spend directed toward marketing materials is well documented and much debated. I’ll leave those debates to someone else’s blog, but what I wonder is how substantial are the savings that might be achieved if the “Marketing Supply Chain” at life science companies was managed by someone with a supply chain background?