Social computing is transforming the business model of life science companies by increasing knowledge exchange between consumers, professionals and researchers leading to faster product trials and discovery (Wicks et al 2011, Allison 2009), improved customer service, regulatory reporting and compliance, and streamlined research and development. Health 2.0 in a convergence also labeled Web 2.0, social media, crowd-sourcing and open source science represents a new research model where participant observation, narrative and aggregate data assumes greater importance allowing communities to conduct research projects such as Patientslikeme.com’s lithium research (Brownstein et al 2009).
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